US cellular trade-in programmes returned $757m to shoppers within the third quarter of 2021, in line with the newest quarterly cellular system trade-in and improve market evaluation from Assurant subsidiary Hyla Cell.

The Q3 report supplies insights into trade-in and improve tendencies within the North American market. Utilizing information from Hyla father or mother Assurant’s Gadget IQ analytics platform, in addition to trade market information, the report outlines the highest smartphones turned in by way of trade-in and improve programmes in the course of the quarter, in addition to the common age and worth of smartphones at trade-in and improve, and trade-in tendencies for Apple watches.

Assurant’s information confirmed the numerous function that cellular trade-in programmes are enjoying in supporting the improve to 5G. The analyst regards such programmes nearly as good for carriers, retailers, OEMs and cable operators that additionally profit commercially from pre-owned gadgets being given a second or third life, whereas contributing to their sustainability targets.

“Q3 is usually a robust quarter for cellular trade-ins and upgrades,” mentioned Biju Nair, president, World Related Residing at Assurant. “This quarter, the launch of the brand new iPhone 13 and new 5G smartphones from Samsung have performed an necessary function in driving trade-ins – particularly because of the robust trade-in promotions which have been tied to those system launches.

“Customers are positively responding to those common trade-in promotions to improve to 5G gadgets. The expansion in cellular trade-in programmes in Q3 2021 remained wholesome, despite the fact that analysis from IDC revealed that North America’s new smartphone shipments had been barely down for the quarter.”

The $757m return, as discovered within the Q3 Cell trade-in and improve trade tendencies report, represents a 33% improve from each Q2 this 12 months, in addition to from Q3 2020.

As ever, the survey discovered that iPhones proceed to steer the highest 5 gadgets turned in by way of trade-in and improve programmes. The highest gadgets in Q3 2021 had been: iPhone XR, iPhone 8, iPhone 11, iPhone 8 Plus, iPhone X and iPhone 7. For the third consecutive quarter, the iPhone XR was the highest turned-in system and, within the quarter surveyed, it made up 30% of the highest 5 traded gadgets.

The Samsung Galaxy S9 was the highest traded Android system of the quarter, because it has been for the final 5 quarters.

On-line trade-ins proceed to develop in reputation, having been accelerated by the pandemic – they’ve grown by 187% 12 months on 12 months and by 162% in contrast with Q2 2021.The common trade-in worth for gadgets elevated by 10% 12 months on 12 months, with the common trade-in worth for an Android system being $108, and for an iPhone $207.

The Q3 survey additionally revealed little or no motion within the common age of gadgets at trade-in for the final two quarters, with iPhones at 3.39 years and Androids at 3.08 years within the quarter. In the course of the second quarter of 2021, they had been at 3.38 and three.09 years, respectively.

Q2 2021 was the primary quarter when the common age of an Android system was over three years, whereas the common age of an iPhone when turned in was 3.4 years in Q2 2021, fractionally above the earlier quarter.

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