Even with some entry to overseas journey, summer season 2021 is anticipated to see a document variety of staycations within the UK and with the intention to meet an anticipated big demand for its companies, Virgin Media O2 has introduced what it says is a “vital” 4G and 5G protection enhance to vacation hotspots.
The newly merged operator quoted analysis it commissioned and performed by YouGov in April 2021 to over 2,000 contributors, exhibiting that almost two-thirds (57%) of Brits are planning to vacation in a distant space of the UK for a staycation this yr.
The examine additionally revealed that with the federal government permitting particular person companies to determine on their work-from-home insurance policies, it’s seemingly they should accommodate a variety of worker preferences. Virtually one-fifth of employees (19%) mentioned they had been contemplating a “nomadic working” break this summer season when they may work remotely at a location out of their dwelling.
Londoners are particularly eager on the thought of nomadic working, with virtually two-fifths (38%) of these dwelling within the capital saying they’re prone to commerce of their dwelling workplace or office for an alternate location throughout the UK this summer season. Virgin Media O2 mentioned roll-out and enchancment of the cell community in rural areas of the UK was particularly necessary to help this group of versatile employees.
Because the begin of the yr, Virgin Media O2 has supplied a 4G improve to greater than 31,300 postcodes and has, prematurely of the summer season vacation season, upgraded virtually 600 cell websites in coastal and vacationer hotspots comparable to Edinburgh Citadel, the V&A Museum, Bognor Regis, Tub, Falmouth, Plymouth, Cambridge, Stirling and Bournemouth Pier to help elevated connectivity calls for from holidaymakers.
Following Ofcom’s 5G Spectrum Public sale this spring, Virgin Media O2 claims to have extra low-band spectrum than some other UK operator, offering the chance to doubtlessly have the biggest 5G protection footprint within the UK, supporting extra folks, companies and units.
Within the newest RootMetrics On a regular basis 5G analysis examine for July 2021, the O2 cell clocked the quickest on a regular basis 5G median obtain velocity within the cities of Leicester, Liverpool, Manchester and Newcastle, with a prime velocity of 153.4Mbps in Leicester. Regardless that its on a regular basis 5G availability was not rated as widespread as that of most different operators, O2 was discovered to have proven “good” enchancment in every metropolis over the past six months or so.
Virgin Media O2 is constant to develop its 5G community, specializing in strengthening its 5G protection in cities and cities whereas introducing the next-generation community to vacationer hotspots comparable to Edinburgh Citadel, Bournemouth Pier, Tynemouth King Edwards Bay and Llandudno West Shore. Additionally gaining new outside 5G connectivity are a variety of museums and galleries, together with the V&A Museum, the Nationwide Portrait Gallery, the Pure Historical past Museum, the Mary Rose Museum, York Citadel Museum and the Scottish Nationwide Portrait Gallery.
The examine additionally confirmed that individuals’s urge for food to remain linked will stay whereas away, with virtually 1 / 4 (23%) of Brits planning to publish about their staycations reside on social media, and virtually one-third (32%) of holidaymakers planning to maintain in touch whereas out and about with family and friends.
Virgin Media O2 mentioned staycation selfies had been already driving cell knowledge demand as lockdown eased. It revealed that when it comes to whole knowledge site visitors measured on the O2 community, within the week ending 8 Might 2021, its community carried about 55% extra peak-hour knowledge than it did within the week ending 9 Might 2020. The community additionally carried probably the most quantity of information site visitors ever to help the all-English Champions League Remaining in Might.
“After a yr like no different, we all know how necessary it has been to remain linked,” mentioned Jeanie York, chief know-how officer at Virgin Media O2. “That’s why we’re dedicated to offering our prospects with dependable connectivity all throughout the UK – as proven by our £448m funding on newly launched spectrum – to extend capability in our community and energy the know-how of the longer term, in addition to spearheading the Shared Rural Community.
“Whether or not you’re a holidaymaker heading off for a sunny staycation, a rural enterprise or somebody dwelling and dealing in a distant space, we’re doubling down on 4G to make sure community capability is deployed the place it’s wanted most. The numbers converse for themselves, with over 31,300 postcodes receiving a 4G community improve this yr, lots of of vacationer hotspots boosted and an actual focus to enhance our 5G expertise the place folks want it most.”